越...越 expresses proportional change - "the more...the more."
The more you study, the more interesting it gets.
Also: 越来越 for progressive change (越来越冷 = getting colder).
越 A 越 B = the more A, the more B
- 越吃越胖 (the more you eat, the fatter)
越来越 = more and more
- 越来越好 (getting better and better)
Different meanings, related pattern
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