〜向き means "suitable for" or "aimed at" — indicates something is appropriate for a certain audience or purpose.
Target audience - For beginners, for children
Suitability - Suitable for summer, good for studying
This book is suitable for beginners.
Different from 向け which is more "targeted at" (marketing sense).
Noun + 向き
- 子供向き (suitable for children)
- 夏向き (good for summer)
向き vs 向け:
- 向き = suitable for (general suitability)
- 向け = aimed at, targeted at (intentional design)
This movie is for adults.
This dish has a flavor suited for Japanese people.
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